SOCIAL MEDIA DESIGN & STRATEGY
Dive into the remixed reality of 'Watchmen', where I was entrusted with the creative strategy, art direction, and execution of all digital assets shared across all official @Watchmen social media handles, from the first teaser through to the final episode.
AUGMENTED REALITY
Responsible for creative direction and execution of multiple emerging tech endeavours working with multiple partners.
SQUIDFALL
I led the creative and art direction for the Instagram AR filter, developed with The Mill.
SNAPCHAT HALLOWEEN MASKS
I provided the creative direction and art direction for this Snapchat AR filter, developed in collaboration with Snapchat.
SPARK AR COMPETITION
In association with Facebook, I contributed to the branding and creative direction of a competition that rewarded Spark AR creatives with Watchmen-inspired filters. I also served as a judge in the competition
RED CARPET PREMIERE
For the Red Carpet Premiere, I steered the creative and on-set art direction for the cast and crew's red carpet photoshoot at the LA premiere. In partnership with photographer Mark Leibowitz, ARwall, and Radley, we used technology to track camera movement, creating depth in the background scene, crafting an in-world window.
COMIC-CONS
Working with The Mill, responsible for creative direction of an on-site fan experience at San Diego Comic-Con featuring the Manhattan Booths from the series.
SDCC FAN VIDEOS
I was responsible for graphics, assisting with editing, and even appearing on camera.
SDCC EXPERIENCE PROMO
I modelled and rendered the Manhattan booth in a promo that announced Watchmen's presence at SDCC.
NYCC BOOTH ANNOUNCEMENT
Using a page from the source graphic novel as layout inspiration, I produced a single-page promo announcing the attendance of the cast and crew
SQUID SHELTER BTS
I directed on-set B-roll capture and art direction for motion graphics, with graphics executed by Billy Schretzman.